Content Writing Services Company in Delhi

There are still many people in the world that are related to internet marketing in some way or the other but the majority of them have no clue about content writing and how to do that correctly. They believe that writing something about the website will suffice. But, the fact is that content writing is actually an art of writing for websites. There many rules and regulations that need to be followed to get a great content for any website. Most people think that if the website design is good it will be able to attract a lot of traffic but the fact is that if you want your website to be in the first page of the search results then you must pay attention to the content of your website because that is going to make the website visible to the search engines. Here are a few points that if taken care of will make your website a real success.

Put emphasis on the Headline:
Whatever innovation you do with the content of your website, when you put a sloppy headline, you lose half the race there itself. A good headline can never go out of fashion and in fact it is the most important ingredient of writing a good content. This does not mean that you need to write stories in the headline; you must keep the headline of the content brief. It is always preferable to keep it to less than 120 characters. This is in accordance with the search engines that are known to index only the first 65 characters. So, always make sure that the headlines are built according to the preference of the search engines; use the important keyword in the beginning of the heading.
Here are a few additional tips from website designing company:

  • It is always better to include a number in the headline. This will add curiosity and increase the traffic to your website.
  • Using of exclusivity words is also strongly recommended.
  • Offer a quick remedy to the people for their problem
  • Throwing a question at the people and giving them an option is the key to successful content

Emphasize on the key phrases rather than key words:
Most of the content writers focus on the keywords but it is a lesser known fact that it is always better to right for key phrases. When people search for something or some service, they just do not type one word. They type a phrase or a question in the search box so that they reach the precise answer of their choice. If you are able to write the phrases rather than key words in your content then you can directly tap into the minds of those doing a web search.

Focus on Geo-Targeted keywords:
If your business is based on the local people and you deal with the local business more then you must rather focus on the geo targeted keywords and key phrases and use them in a relevant manner in your content. Adding the name of the country or the city with the keyword will help you narrow down your target audience and help you reach the business in the local area easily.

Write relevant content:
If you think that having content that is highly successful means that you will have to stuff as many keywords as you can in the content. Well, you are mistaken because it is the relevant content that the search engines are looking for. Today the search engines have become very smart and consider various criteria to bring any website high up in the search results. The content of the website is the prime and the most favoured criteria by all the major search engines. Your content should be not only relevant but also informative to the people who read it and creates curiosity that forces them to stay longer on your web page.

What should be the length of content?
When you write the content you must have wondered about should be the ideal length of the post. Though this is not certain but the post should neither be too long nor too short. The posts that are too short cannot contain much information while the posts that are long may lose the interest of the reader. It is better to keep your content between 400 to 1000 words.

Spread the keyword evenly over the entire content:
If there is a list of keywords that you need to include in your content then you must not do it as if you are forced to use those words in your post. Rather the appearance of those keywords should appear naturally in the post. The readers must not feel that those words have been forcefully used in the content.

The content should be original:
The one very important rule that you must follow is to stay away from plagiarism. The written content s someone’s property in the similar way as would be a piece of land. If you copy someone’s written content, you are actually stealing their property and that is not acceptable by any of the search engines. The search engines penalize the websites that have duplicate content. Therefore, it is important that your content should be original as well unique and especially developed for your website. When a website development company is up to developing content for your website it must always bear the understanding and the reading abilities of the target audiences. This will make it easy for you to decide on the style of the content.

There are three very important points that must be kept in mind by the content writers:
  • Who are the target audiences?
  • What is the relevant information that you are providing to your target audiences and how will it be helpful for them
  • The need of the content that you are posting.
  • If you are able to produce original content that is useful for the users of your website, the search engines will definitely improve your rank .