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Google Panda and Google Penguin Case Studies

Google Panda and Google Penguin Case Studies By FIWDC

First India Website Design Company have handled various Google Panda and Google Penguin glitches in the websites. Here, we are listing a few of the glitches that are handled by our expert Google panda and penguin team. In fact, our sole objective is to safeguard the client websites from getting slammed with the penalties imposed by Google. Our expert and professional webmasters have up-to-date knowledge on latest Google algorithms and they keep on changing the website as per the latest algorithms to keep up the ranking of the site. We have served many clients so far and were lauded for our remarkable works.

Case Study 1:
• Challenge:
One of our clients’ website has seen a slump in the website ranking in the search engine results due to Google penalties. The client sells gift hampers and bakery items. However, due to a penalty imposed by Google, the site has seen a serious dip in the traffic and sales number. The client is worried about losing esteemed customers, loss of revenue, and fall in their online visibility.
• Analysis:
When the client came to us, he was not sure of why the site is not getting traffic. However, after thorough analysis conducted by our expert team, they found that the site is slammed with huge penalty by Google. One thing that was informed by the client was that when he was searching with the keywords that are searched by their clients to land on their website, their site is not being shown up. In addition, he told that, earlier the site was shown on the first page of Google search results. The webmaster has conducted a thorough analysis and did compliance audit. Finally, the webmaster found that the website was prone to over-optimization for building huge links for their keywords. Most of the articles that are linked to the website are from poor quality directories. The team has found that the website was penalized due to these negative aspects.
• Solution:
After knowing the reason for the penalty, we have gone through the traffic source to find out the algorithmic penalty. And, it was found that there were no warnings being sent to the client account for using poor quality links for the website. The team has checked to find whether it is a penguin penalty or not. To overcome the penalty, the team has done various things. Few of them include removing black hat techniques that were applied on the website, removing poor quality and unnatural links to the website, eliminating over-optimization, removing spam content, and following the Google guidelines thoroughly without breaching.

Case Study 2:
• Challenge:
There is an ecommerce website which sells clothes for men, women and kids have penalized and noticed a sudden dip in the website traffic. The reason of getting penalized is due to heavy usage of keyword anchor text that is not related to the company’s brand. This was continued for many years and google finally penalized the website. The company also has a poor link building strategy.
• Solution:
The SEO experts of our company have checked the poor links that are linked to the company’s website. They weeded out the poor links, including the irrelevant blog comment, forum links, guest posts that are linked to the site from the inappropriate website.
• Outcome:
Google has revoked penalty on the company. The site is functioning normally and is receiving huge traffic as before. The client is really happy for our work and started assigning a few others tasks related to their website to us.

Case Study 3:
• Challenge:
Google has issued a penalty against the company that is providing end of lease cleaning services due to spam links and usage of heavy keyword anchor text.
• Solution:
Our SEO experts have analyzed the root cause of this problem and started to weed out the spam links and irrelevant anchor text. They started posting the articles on the site in renowned article and blog directories and removed the links from the fake sites.
• Outcome:
A month later of doing this task by our experts, the penalty was revoked by Google. The site is receiving traffic as usual.

Case Study 4:
• Challenge:
The penalty was imposed on the website that is running floral business. As a result of this penalty the company was delisted from its subdomains and main domain. Due to high penalty, our webmasters have conducted a thorough investigation on the issue and found that the subdomains are suspicious.
• Solution:
Disavow tool was used by the experts to submit each disavow file to the subdomains of the company. The SEO experts have changed the wide footer links to no-follow to make the website compliant with the current Google algorithms.
• Outcome:
Google has revoked penalty from the site and within a few months, the site has started gaining huge traffic and sales as before.

Case Study 5:
• Challenge:
The Google panda based glitches are affecting our client’s website for a long time. The site has stopped receiving a sea of traffic that they used to receive earlier. The site was hit a year ago during panda and penguin releases.
• Solution:
It has become difficult for the SEO experts to find out the root cause of the dip in the site’s traffic. However, our team started to eliminate the thin pages and links from the site. This issue could have been due to updating of Google panda algorithm at the same time when the Google penguin algorithm was updated. It was suggested by Google that, Panda will be used as a primary algorithm instead of a separate algorithm. However, our professionals have updated both the algorithms and seen a rise in traffic and sales.
• Outcome:
The client is happy to see increase in traffic and sales to their site.

Case Study 6:
• Challenge:
One of the clients who sell dog food products online has noticed a sudden fall in the website traffic and their sales figure. He noticed that not many customers are buying the items from their site and finally approached us for the ways to improve the site’s traffic.
• Solution:
After thoroughly checking the website, we found that website has over-used anchor text. The same was informed to the website owner. He was amazed that the dip in site traffic was due to unappealing website and other issues, but after knowing this, he assigned us to do this work.
• Outcome:
To increase the website visibility, our team has removed all the unnatural links that are hazardous to the website. They have built a solid natural link strategy to promote the brand and boost ranking. We have created natural links and build a powerful strategy that showed evident results.

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