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You must remember that your logo is your brand’s signature. This is your brand’s representation in the market and therefore your company's one of the most valuable assets. It is this element that has the capability of symbolizing your brand to a common man more than anything else. A logo that is well-designed has the capability of reflecting the motto of your business. It can help you communicate your message effectively to your potential clients too. It requirements of a logo are:
• It should be simple.
• It should be unique.
• It should be easily memorable.
• It should be versatile.
• It should be able to work even without colour.
Both you and your graphic designer must follow these important steps In order to find that one logo design that will represent your business. For the creation of your logo, you either choose a freelance designer or a design firm but make sure that whoever you choose is chosen based on the following criteria.
As the first step, you should decide on the amount that you would like to spend for your new logo. The new logo design can cost you anywhere between $300 and $1500 and sometimes even more. You must remember that you will only get what you pay for. A designer will charge for his experience, his clientele as well as professionalism. The most important step and for that matter even the first one is investing in a logo which is also going to be your corporate identity while you are trying to build a brand.
Locate the logo designers:-
Logo is designed by the graphic designers so you actually need not search for any logo designer in particular. In fact you must search for a good graphic designer. There are many graphic designers in the Indian market but choosing the right designer is a difficult task. You can search for the right candidates by.
If you have noticed a great logo design you must ask the owner about the person who actually made it. Most of the referrals work wonders and you can actually find a great graphic designer that you can make use of for various aspects of your website development.
Search graphic design firm directories in India:-
There are many firms that are registered with the Indian directories and you can choose one of them to make a great logo for you.
Browse through design galleries:-
There are various design galleries and portfolio communities that you can browse through to find a good graphic designer who can help you design a great logo for your website or business.
Search on the social platform:-
You could even search on the social networking platforms like Facebook and twitter for a unique logo for your business.
You must finalize the logo designer only when you are convinced with their style. This is going to give a logo that meets your demands and expectations. A good and professional graphic designer will have the following qualities such as.
• They will be polite yet direct in their approach. Their knowledge will give them confidence that will be portrayed in the form of effective communication skills.
• They will try to explain their design process and even let you know what to expect as a final result.
• They will want to know the basics of your business so that they can design a suitable logo for your company.
• They prefer to sing a contract or service agreement before they actually start working. Here you must make sure that the ownership of the logo is transferred to you on the completion of the work. This will give you the freedom to use your logo as per your wish in the future.
• They will require you to make an up-front payment before they start working.
Brief the designer in detail
You must explain all the aspects of your desired logo design and key points of your business that will help the designer get the logo right the first time. You should tell him or her about how you want to use the logo. You can ask them to give you the guidelines about where to use the logo. You should ask them for a 64*64 favicon that you can use anywhere.
Choose a logo concept
This is actually a rough outline of the logo that you will choose finally. The designer will come back to you with a few hand-drawn sketches of some designs that he has conceptualized. You must always choose the design that catches your eyes in one go. Continue the decision process by asking yourself some essential questions: You should look at the design and ask all sorts of questions. Only when, you are satisfied by your own answers that you must give it a final nod. You can even ask your family and friends about the look and feel of the logo and that helps a lot.
Give useful feedback
After the first draft, you may want to give some advice to your designer about how you would like the logo to be and how you would want it to appear finally. Giving useful feedback will help the designer close in on the idea that you have in your mind. You should make it a point to be helpful to the designer in making the logo for your business by giving him hints about what kind of logo you want. But, you should make sure that you do not interfere too much in the work of the designer. Avoid acting as a designer and let the professional logo makers India do their job independently. Having a great logo design is your right and you must do that with great care. We make sure to get the re-sizeable vector files on the completion of the work. You should ask for the logo in a format that is ready to use. You should make sure that you have the original source files of your logo that will allow you to expand on your logo or make some changes to it in future.